Client: Mike O'Neil, Concept Lacrosse
Role: Brand Designer
I had the opportunity to create the logo and brand identity for a brand new Lacrosse Club entering the Denver market. To distinguish the overall look from already-established clubs in the area, I aimed to incorporate subtle hints of the Colorado landscape by integrating mountainous terrain/texture into specific brand imagery. Remaining faithful to Mike's vision, I maintained a clean, modern, and concise overall look. Official logos, wordmarks, and combo marks were established, along with the branding guidelines.
